Pishang

Pishang, a cherished local snack brand in Malaysia's vibrant food landscape, sought a fresh identity to distinguish itself amid fierce competition. We are appointed to rejuvenate Pishang's brand image, ensuring it captures the essence of Malaysia's rich heritage while standing out in the marketplace. 

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Our strategy focused on developing a tailored branding kit that would not only streamline Pishang's marketing efforts but also revolutionize its packaging. 

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We aimed to craft a brand and packaging design that resonates deeply with Malaysian aesthetics and consumer preferences, ensuring Pishang's products are instantly recognizable and appealing to the local palate. 

To cater to the Malaysian sense of aesthetics and preferences comprehensively, we ensure that the brand identities and packaging are not only competitive but also culturally resonant, aligning seamlessly with the local taste and sensibilities.